Volume & Expected Return

The Volume step sets how many patients to enroll: "How many patients should we enroll?"

Setting the size

Use the slider, or one of the quick shortcuts:

• Test batch (100) — start small to see how it goes.

• Recommended (500) — a balanced default.

• All eligible — everyone in the chosen audience.

Reading the Spend & return panel

As you set the volume, a live Spend & return panel projects the campaign's value. It estimates:

• Patients enrolled × an expected booking rate × the average value of a booked patient = estimated return

• Estimated return − campaign spend = Net gain

• And an overall Estimated ROI multiple

💡 Tip: These are projections to help you size the run — not a guarantee. Start with a Test batch if you want to see real results before scaling up.

What's next

• Schedule & Rollout