Tracking Campaign Performance

Once a campaign is live, its page becomes a single-screen performance dashboard. Open a campaign from Comms → Workflows → [workflow] → Campaigns and select it.

The key numbers

• Booked — appointments booked from the campaign.

• Attended — booked patients who actually showed up.

• Production — follow-on revenue observed (over a 60-day window) from campaign patients.

• Spend — cost accrued so far, which grows as batches deploy.

• Cost per Booking — spend divided by bookings.

• ROI — production divided by spend.

Rollout progress

A Rollout row tracks delivery:

• Deployed — how many patients have been contacted so far.

• Batches — how many daily batches have been released.

What's working

A channel performance breakdown ("What's working") shows how many touches went out per channel and, for call channels, how many actually reached the patient and booked — so you can see which channels are pulling their weight.

Detail drawers

Slide-over drawers give you the specifics behind the numbers:

• Batches — the enrollment schedule and which patients are in each batch.

• Configuration — the campaign's setup details.

• Booked / Attended — the individual appointments, and the outreach that earned each one.

What's next

• Managing a Campaign: Pause, Resume, Complete, Archive